Updated February 2026

100 Brands Looking for UGC Creators in 2026

Stop searching for brands to pitch. Get instant access to 100 brands actively working with UGC creators, plus proven outreach templates that actually get responses.

100+
Active Brands
3
Outreach Templates
5
Categories

Everything You Need to Land Brand Deals

Curated Brand List
100 brands organized by category, all actively working with UGC creators right now
Proven Templates
Copy-paste outreach templates for DMs, emails, and follow-ups that get responses
Portfolio Tips
Step-by-step guide to prepare your UGC portfolio for maximum conversion
Pitch Strategy
Learn exactly how to research brands and personalize your outreach
Avoid Mistakes
Common pitfalls that kill your pitch before brands even read it
Regular Updates
List updated quarterly based on active campaigns and hiring brands

Before You Start Pitching...

Brands won't respond without seeing your work. Create a professional portfolio in under 10 minutes.

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100 Brands Actively Working with UGC Creators

Organized by category to help you find brands that match your niche. Updated regularly based on active campaigns.

✨
Beauty & Skincare
25 brands in this category
Glossier
Sephora
Maybelline
L'OrΓ©al
Fenty Beauty
Rare Beauty
The Ordinary
Drunk Elephant
Tatcha
CeraVe
La Roche-Posay
Neutrogena
Olay
Clinique
MAC Cosmetics
NARS
Urban Decay
Too Faced
Benefit Cosmetics
Milk Makeup
Ilia Beauty
Kosas
Saie
Merit
Jones Road Beauty
πŸ‘—
Fashion & Apparel
20 brands in this category
Nike
H&M
Zara
Lululemon
Aritzia
Reformation
Everlane
Allbirds
Rothy's
Madewell
Anthropologie
Free People
ASOS
Shein
Fashion Nova
PrettyLittleThing
Boohoo
Princess Polly
Revolve
Nordstrom
🧘
Wellness & Lifestyle
20 brands in this category
Olipop
Liquid Death
Athletic Greens
Ritual
Care/of
Hims & Hers
Curology
Function of Beauty
Prose
Ouai
Living Proof
Olaplex
Dyson
Therabody
Hyperice
Whoop
Peloton
Strava
Calm
Headspace
πŸ“±
Tech & Gadgets
15 brands in this category
Quip
Away
Moment
Nomad
Bellroy
Peak Design
DJI
GoPro
Canon
Sony
Apple
Samsung
Google
Meta
Spotify
πŸ›οΈ
E-commerce / DTC Brands
20 brands in this category
Native
Hims
Hers
Roman
Rory
Bombas
Allbirds
Warby Parker
Casper
Purple
Brooklinen
Parachute
Outdoor Voices
Gymshark
Alo Yoga
Vuori
FIGS
ThirdLove
MeUndies
Thinx

Proven Outreach Templates

Copy, customize, and send. These templates have helped creators land thousands of brand deals.

Cold DM Template
Best for: Instagram/TikTok
Hi [Brand Name]! πŸ‘‹

I noticed you're running UGC campaigns for [specific product], and I think my audience would love this.

I'm a [niche] creator with [X]K followers and [X]% engagement rate. I've created similar content for [similar brand] that performed really well.

Here's my portfolio: [your portfolio link]

Would love to discuss how we can work together!

[Your Name]

Tips:

  • Keep it under 5 sentences
  • Mention specific product
  • Include engagement rate
  • Always add portfolio link
Email Outreach Template
Best for: Professional Email
Subject: UGC Collaboration Opportunity: [Your Name] x [Brand Name]

Hi [Brand Contact Name or Team],

I'm reaching out because I've been following [Brand Name]'s UGC campaigns, particularly your work with [specific product/campaign], and I believe my audience would be a perfect fit.

**About Me:**
- [Niche] creator with [X]K+ followers across [platforms]
- [X]% average engagement rate
- Audience: [demographic breakdown]
- Past collaborations: [mention 1-2 relevant brands]

**What I Can Offer:**
- Authentic UGC content showcasing [specific product]
- Multi-platform distribution (Instagram, TikTok, etc.)
- Usage rights for your paid advertising
- Turnaround time: [X] days

**Portfolio:** [Your portfolio link]

I'd love to discuss how we can create content that drives real results for [Brand Name]. Are you currently accepting creator partnerships?

Best,
[Your Name]
[Your Email]
[Your Portfolio Link]

Tips:

  • Professional but friendly tone
  • Clear structure for scanning
  • Include specific metrics
  • Mention usage rights upfront
Follow-Up Template
Best for: Any Platform
Hi [Brand Name],

Just following up on my message from [date] about a potential UGC collaboration.

I wanted to share that I just created content for [similar brand] that generated [metric/results], and I think I could deliver similar results for [Brand Name].

Here's my portfolio again: [link]

If now's not the right time, I completely understand. Would love to connect when you're looking for creators!

[Your Name]

Tips:

  • Wait 5-7 days before following up
  • Add new value or recent work
  • Keep it brief (2-3 sentences)
  • Only follow up once

5 Mistakes That Kill Your Pitch

Avoid these common errors and immediately increase your response rate

❌ Sending Long Generic Messages

The Problem:

Creators send 500-word emails that read like a resume

βœ… The Fix:

Keep it to 3-5 sentences. Be concise, specific, and value-focused

❌ Not Including Your Portfolio

The Problem:

Forcing brands to ask for your work

βœ… The Fix:

Always include your portfolio link in every pitch

❌ Not Researching the Brand

The Problem:

Sending identical pitches to every brand

βœ… The Fix:

Spend 10-15 minutes researching each brand before pitching

❌ Not Mentioning Usage Rights

The Problem:

Brands assume you don't offer advertising rights

βœ… The Fix:

Always mention usage rights upfront in your pitch

❌ Talking Only About Yourself

The Problem:

Focusing on your metrics instead of brand value

βœ… The Fix:

Flip your pitch to focus on what you can do for the brand

Portfolio Preparation Checklist

Make sure your portfolio includes these essential elements

  • Intro video (30-60 seconds)
  • Clear niche positioning
  • 10-15 best UGC examples
  • Performance metrics & data
  • Transparent pricing or rates
  • Easy contact button/form

CreatorKit includes all of these features built-in

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